November 7 - 8, 2023
Belforte del Chienti, Italy
EVENT PROGRAM
Tuesday, November 7, 2023
All About the New SCA Coffee Value Assessment (5 hours)
Speakers: Kim Elena Ionescu, Roukiat Delrue
A one-day overview for educators on the key elements of the new Coffee Value Assessment (CVA). Attendees will learn the rationale and mechanics of the SCA Coffee Value Assessment, including: implications and use within the coffee trade, the fundamental sensory science behind the system, the economic theory behind the assessment, the difference between affective and descriptive sensory assessment, and why extrinsic attributes have become part of the system. Attendees will gain practical experience in using the cupping portions of the new system, and become familiarized with all forms and protocols. Attendees will leave the class with an in-depth understanding of why the CVA was created, how it works, and its relationship with previous cupping protocols.
Wednesday, November 8, 2023
Electrify Coffee: A Rapid Measurement of Coffee Quality
Speaker: Professor Christopher Hendon
Coffee extracts contain thousands of different compounds, many of which contribute to the quality of the flavor profile. Minor fluctuations in the ratios of these compounds give rise to major differences in perceived flavor. Electrochemistry offers one route to measuring coffee components in real time and provides insights into both the quantity of compounds as well as their identity, while also being very cheap to operate. This talk will cover the fundamentals of electrochemistry and demonstrate its utility, and it will be paired with a tasting exercise that allows participants the opportunity to contribute to an ongoing research project. This work is supported by the Coffee Science Foundation and the Cottrell Scholars award, in partnership with Nuova Simonelli.
Developing Training Strategies for Evolving Skills
Speaker: Chelsea Dubay
In this session, attendees will delve into the art and science of crafting effective teaching strategies. Drawing from a variety of adult learning theories, this session will shed light on various techniques that instructors can use to help their students master new concepts and skills. Through a blend of theoretical exploration and practical application, this session will equip educators with the tools and insights needed to create dynamic, learner-centered environments that foster deeper understanding.
SPEAKER BIOS
Kim Elena Ionescu is the Chief Sustainability and Knowledge Development Officer for the Specialty Coffee Association (SCA), where she leads a team that turns research and emerging knowledge into event programs, standards, educational curriculum, and publications that serve specialty coffee industry businesses and professionals across the supply chain and around the world. Prior to joining the association in 2015, Kim spent a decade buying coffee and directing sustainability at Counter Culture Coffee in North Carolina, where she resides with her husband and two daughters.
Kim Elena Ionescu
Roukiat Delrue
Roukiat specializes in coffee consulting and education. She holds a degree in Business and masters in International Business, and has a longstanding history in the coffee industry (18+ years). Originally from Belgium and currently residing in Guatemala, Roukiat is an expert in professional level coffee education, development and innovation, and she currently consults for SCA in the development of the new Coffee Value Assessment program. She is also a certified judge for World Coffee Events competitions and a licensed instructor for Q Programs (Post Harvest Processing and Q).
Chelsea Dubay
Chelsea Dubay is the Curriculum Development Director at the Specialty Coffee Association. Since starting her coffee journey in 2015, she has designed and facilitated dozens of unique classes in barista, sensory, and professional skills. Today, she focuses on using instructional design principles and talent development expertise to help trainers and business leaders create more effective, engaging education programs.
Professor Christopher Hendon
Prof. Christopher H. Hendon is a computational chemist with interests in energy materials and coffee extraction. He obtained his BSc. Adv. HONS from Monash University (2011) and PhD from the University of Bath (2015). After a two-year postdoc at Massachusetts Institute of Technology he joined the University of Oregon in 2017 as a Professor of chemistry where his research group focuses on the emergence of defects in metal-organic molecules and solids. He has published over 100 papers, was named a Cottrell Scholar in 2021, a Camille Dreyfus Teacher-Scholar, and the Samuel R. Scholes Jnr. Lecture for excellence in Scientific Communication.
