SCA Workshops

Intro to Specialty Coffee Marktets Workshop

Join this workshop, premiering on YouTube at XXX to learn to recognize the unique attributes of your coffee, identify which markets value those attributes, communicate effectively with buyers, and participate more fully in the coffee value chain.

The workshop is divided into three sections:

1. Know Your Coffee’s Attributes
   Learn what makes coffee “specialty” and how your farming choices influence quality.

2. Understand the Right Market for Your Coffee
   Discover what buyers are looking for and how to match your coffee to the right market.

3. Communicate with Buyers
   Practice how to present your coffee and your story to potential buyers.